March 4, 2008

Online Piracy – or smart promotion?

Posted in Character, Movies, Music at 9:59 am by loolar

Stumbled on this link awhile ago and forgot to share it.  Great post about the new “digital” model being basically an extension of the library and free promotion model.  In my experience, people who really like things will ultimately want to own them; and giving your product away to build word of mouth can be much more successful than spending tons on advertising.  But this guy says it better…

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